We looked everywhere, but finding the right quality and the range of patterns and colors we wanted for our wool proved impossible. That’s why we decided to make our own. Most brands and tailors in Dubai buy fabric from cloth merchants, but we wanted complete ownership of the process. 

By buying wool directly from the farm, we can get exactly what we want, while shortening the supply chain. Working in this way requires up-front investment, but the reward is premium quality organic wool for our clients, without having to pass on the cost incurred when dealing with several middlemen. 

We’re developing our supply chain now and will be ready to launch our first range of organic wool suits in April 2019.  [/fade]